I manage brands' social media presence and communication tone holistically — through strategy, content, and advertising management.
Social media is no longer a single channel — every platform has its own language and audience expectations. I shape brand voice consistently yet platform-appropriately across Meta, Instagram, LinkedIn, and beyond.
From content planning to ad management, from community management to performance analysis, I run an end-to-end social media operation — tying growth to a system rather than to chance.